I have several years experience in user experience design and consulting. My portfolio ranges from banking to advertising, making me uniquely prepared for any user experience challenge.See My Portfolio »
I have excellent communication skills having published and presented in several peer reviewed conferences and journals in the user experience community, including ACM SIGCHI.See Publications »
Prior to working in user experience consulting I led a number of novel projects that pushed the boundaries of human computer interaction. I've accumulated a research video collection.See Research »
I am passionate about user experience design. I have several years of experience designing simple and elegant user experiences for companies in various sectors including banking (the Canadian Imperial Bank of Commerce, CIBC), advertising (BBDO, Leo Burnett), social media marketing (Social Dynamics Interactive) and e-commerce (Novator). My skills include gathering requirements, designing interfaces, and user testing of those interfaces to ensure ease of use.
I graduated from Engineering Science (Computer Engineering Option) at the University of Toronto, where I regularly worked at the EyeTap Personal Imaging (ePI) Lab under Prof. Steve Mann. After finishing my undergrad, I worked in Korea for Samsung Electronics at the Samsung Advanced Institute of Technology where I learned a lot about the "real" world but also about life in general. I finished my Master's degree in Computer Science at Queen's University under the supervision of Prof. Roel Vertegaal at the Human Media Lab.
In my spare time, I enjoy learning new languages, and practising existing ones (French, Mandarin Chinese, Cantonese Chinese and Korean). I also continue to help with various side projects with Prof. Steve Mann.
To better understand the problem, I speak to users, stakeholders (owners and maintainers), customers, and anyone else who may touch or is affected by the system. Often using tools such as personas can help in modelling these various individuals and help understand the nature of the problem better.
Requirements are defined from a business, user and technical stand point. Often, the needs of these various groups may conflict, so I help negotiate between the parties to design a better solution. Then, developing requirements documents such as use cases or user stories clarify exactly what needs to be done by the system in conjunction with the user.
To model potential user experience (UX) solutions I develop sketches, mockups and prototypes. Design constraints from earlier, help guide the chaos, ensuring a solution that supports requirements. When an existing system requires re-design, I use techniques such as heuristic evaluation or expert reviews to determine usability pitfalls and find improvements.
I verify solutions to meet requirements through user validation such as conducting user testing, where a design is tested on users to see if it requires changes. Similarly, I may perform A/B testing, where many users are tested with two versions of the same product. Sometimes, I enhance the design by studying feedback from online discussion forums.
CIBC had a problem at its bank branches with it's existing "green screen" keyboard-based terminal applications. These systems required memorizing various keyboard shortcuts to accomplish a task. Although expert users (ex. supervisors) had little issue with operating the terminals, new employees took a long time to learn the system. In addition, typical branch employees have a high turnover, so there's always new employees who must be re-trained on the "green screen" system. Another problem in addition to this was that all the existing branch applications were on various separate systems making it difficult to use.
Brookstone is a leading e-commerce retailer, providing unique products across the world. Brookstone.com is an e-commerce website which required frequent updates and changes to functionality. This meant there was a high complexity of features, feature changes and timelines to keep track of. At the time I joined the project, Novator was already providing Brookstone with development and design expertise.
At BBDO, I worked for several clients, however the largest client which I spent the most time on was Pepsi. Pepsi wanted to redesign their existing Pepsiaccess.ca website. The existing site was focused on redemption of Pepsi points (which could be found in Pepsi bottle caps), however this approach had a limited reach of potential customers, and it did little to re-enforce to Pepsi brand. Pepsi needed to have a fresh approach, one that took advantage of it's various content partners.
Colorectal cancer is one of the most deadly forms of cancer, yet it is preventable with early detection. The Canadian Colorectal Cancer Foundation's (CCSIF) goal was to spread awareness about colorectal cancer and encourage early screening. CCSIF had an existing web site, however it was poorly designed and disorganized. BBDO offered to do some pro-bono (free) work for CCSIF, and assigned me the job of independently investigating improvements that could be made for the usability and ultimately user experience of the existing website.
You can find below a number of projects which I've been involved in over the years. You will need the divx codec to view the downloaded video:
I am open to contact, the best way to reach me is through e-mail. I'm very likely to answer. Otherwise, you can reach me on chat and phone.